MANAGING THE CONTRAST BETWEEN CONCEPTUAL AND PRACTICAL APPROACHES IN RESPECT OF CSR ACTIONS
MANAGING THE CONTRAST BETWEEN CONCEPTUAL AND PRACTICAL APPROACHES IN RESPECT OF CSR ACTIONS

Summary/Abstract: Corporate social responsibility actions are, nowadays, an important part of multinational companies’ policy. However, even though companies are usually expressing their ethical and responsible conduct in respect of the social environment, there were many cases when the business practices were not aligned with the declared corporate behaviour. This paper seeks to firstly examine whether companies’ personnel are applying in a practical matter the conceptual framework in respect of corporate social responsibility. Secondly, the paper examines the corporate social responsibility pillars that should be taken into consideration by the companies and by the companies’ personnel engaged in social activities. Moreover, the paper also focuses on the aspects described before from the perspective of the employees of corporate entities operating in emerging markets. The purpose of this material is to identify, to spot clearly and to minimise the frequent contrast between corporate practical behaviour and corporate social responsibility conceptual framework.

• Details
• Contents