DESIGN AND MANAGEMENT OF TREATMENT AND ENTERTAINMENT CENTERS
DESIGN AND MANAGEMENT OF TREATMENT AND ENTERTAINMENT CENTERS
Author(s): Anca Borza, Andreea SuciuSubject(s): Economy
Published by: Risoprint
Keywords: Spa service industry; quality management; costumer satisfaction; program design
Summary/Abstract: In this paper we focus on how companies providing services such as treatment and entertainment centers, must apply different strategies in a complex combination between the design of programs and the management of service delivery. Companies, which will have the ability to find the best matches will be able to increase customer interest and to contribute to the quality of their lives.
Journal: Managerial Challenges of the Contemporary Society
- Issue Year: 2011
- Issue No: 2
- Page Range: 300-302
- Page Count: 3
- Language: English