Старији људи и проблем старења становништва у медијима у Србији
Older People And The Problem Of Aging Population In Media In Serbia

Summary/Abstract: The media can not be considered solely responsible for the views and behavior of individuals, but the fact is that they are powerful in shaping public awareness and definition of public discourse. The subject of this paper is the way the print media reporting on population aging and the life of older people in our country. The image of older people in the media made impact not only on attitudes toward them, but also on their integration into the community. The marginalization of older people in the media amplifies their "invisibility" in society, and selective coverage of them affect the promotion of stereotypes and prejudices. The paper presents results of quantitative and qualitative content analysis of daily newspapers and one weekly in the period of three months, with the aim to establish a media image of older people in our country.

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