Reflection of the Ancient Rituals Semiotics in Cultural Etiquette Forms of Politeness
Reflection of the Ancient Rituals Semiotics in Cultural Etiquette Forms of Politeness

Summary/Abstract: The article discusses modern patterns of expressing wishes which are transformations of ancient pagan rituals. With the adoption of Christianity, these models and, above all, their form, such as wishes, undergo changes under the influence of biblical symbols. The main attention is paid to the relationship between the functions of non-verbal and verbal semiotics in the rituals of wishes in the mythological, religious-Christian and secularised worldviews. In addition, the point that the ritual is a set of consecutive ritual actions is supported. An attempt is also made to reveal the inner form of wishes through the prism of the theory of gift-exchange. The characteristics of external and internal pragmatics of the remnants of an ancient ritual is represented in wishes as cultural etiquette forms of gift-exchange or, as is customary to say in modern discourse studies, forms of politeness. The need for experimental studies of different ethnocultures aiming at the remains of ancient rituals in modern consciousness is substantiated.

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