MODEL INTEGRAT AL CULTURII ARHITECTURALE A BUCUREŞTIULUI (MICAB)
BUCHAREST INTEGRATED ARCHITECTURAL CULTURE MODEL (BIACM)

Summary/Abstract: Globalization is a reality of contemporary society,which cannot be ignored being present in all domainsof life wherever we are. It is not only an academic debatetheme, but it also appears as a process of our existenceinterdependences, dominating however we relate to it,even if we reject or accept it.The national identity, which formed the ideological basisfor the national states, is presently facing with thephenomenon of cultural globalization, which brings togethernational cultures, but also melts identities. Basedon the principle of action-reaction, the globalizationfounds the reverse into the processes of regionalization,localization, organization of the economical-social lifecloser to the individual and his needs.The Bucharest integrated architectural culture model(BIACM) brings into the debate the content and thestructure of information coming from various domainsof culture and social sciences which could become partof the new augmented reality structures, actual form ofmedia communication.

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