STRATEGIC COMMUNICATION
STRATEGIC COMMUNICATION
Author(s): Brînduşa Maria PopaSubject(s): Education, General Reference Works, Business Economy / Management
Published by: Regional Department of Defense Resources Management Studies
Keywords: communication; organization; success, strategies; goals; objectives; results;
Summary/Abstract: In the world of profit and management for success, strategic communication is an essential element used to move and influence public policy or to promote an agenda. Strategic communication contributes positively and directly to the successful accomplishment of all operations, missions, and activities of an organization through its capacity to build public awareness and understanding of the organizational objectives and mechanisms and consequently, to build support indifferent audiences for specific activities carried out by the organization.
Journal: Journal of Defense Resources Management (JoDRM)
- Issue Year: 10/2019
- Issue No: 2
- Page Range: 174-179
- Page Count: 6
- Language: English