За бисерите и камъните. Изобразителната норма и социализацията на фотографския образ в България
About pearls and stones. The implementation rules and socialization of the photographic image in Bulgaria

Summary/Abstract: With the Internet and social media claiming their part in daily life, the victory of the image over the written word has truly been cemented in today’s globalized and digitized society. Pictures speak for themselves in any language, and networks such as Instagram and YouTube are here to prove it. How has this affected the idea of the value of an image? Can it be asserted that fine art criteria have been removed and an image’s sole function is as content accessible to anyone, identical to the subject it depicts? The following text aims at providing answers to these questions while looking at the tendencies in the socialization of photography in Bulgaria since its beginning until the present day, in different socio-political formations and with the technological development. The text also compares tendencies from around the world both historically and today with the objective of establishing a true and summarized depiction of the changes in the visual norm as a consensus between the creative drive and conservative thinking, between the mythological and research perception of the world.

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