AVM Ziyaret Sıklığının Yaşam Memnuniyeti, Yenilenme Deneyimi ve Deneyimleme Kalitesi Üzerindeki Etkisi: İstanbul’da Bir Araştırma
The Effect of Shopping Center Visiting Frequency on Life Satisfaction, Regeneration Experience and Experience Quality: A Research in Istanbul

Summary/Abstract: In this study, it is aimed to investigate the effect of visits of shopping center (AVM) that individuals perform in their spare time on life satisfaction, regeneration experience, experience quality. The study is important in terms of determining the relationship between the frequency of AVM visit as a leisure activity and the quality of life satisfaction, regeneration experiences and experience quality. Data were obtained by survey technique. The data were collected face to face from the individuals who visited the shopping centers in Istanbul by means of convenience sampling method. Factor analysis, correlation analysis and regression analysis were used to analyze the data. As a result of the analysis, it was determined that there was a statistically positive correlation between the regeneration experience and experience quality of individuals visiting AVM as leisure activity and also between experience quality and the frequency of visiting the AVM. Besides, as a result of the analysis, no significant relationship was found between the perceptions of life satisfaction of the individuals visiting AVM as a leisure activity and the regeneration experience, experience quality, and frequency of AVM visits.

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