Model kompozycyjny strony internetowej jako dominanta gatunkowa
Compositional model of the website as a dominant genre

Summary/Abstract: The purpose of the article is to present the website as an independent genre presentinga coherent vision of the world of the sender or senders, whose intention is implementedin a specific compositional model. Referring to the concept of Maria Wojtak, the structuralaspect of the species pattern was developed. Recognizing the website as a genrein the form of a collection, the delimitation frame, compositional dominant, relative autonomyof components and structural finalization have been analysed. The article reviewsthe polysemiotic texture of the website and its strategic structural components have beendistinguished. The triple-facetted website design has been distinguished in the formof the initial part (headline), the main part (content) and the final part (footer). In addition,three models of website structure implementation have been identified, i.e. a one-page,multi-page and a hybrid structure.

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