Werbalna i wizualna realizacja komunikatu w blogach kulinarnych
Verbal and visual messages in culinary blogs

Author(s): Elwira Topolnicka
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The aim of the article is to present culinary blogs as Internet genres which are characterized by a cohesive worldview of the sender, and whose messages are realized in a particular segmented structure. The article focuses on the necessity of a multimedia approach to the presented content, while still referring back to traditional, printed forms. The analysis of the verbal and visual aspect of the messages has been connected with a particular worldview of the authors. The article, therefore, attempts a polisemiotic overview of online culinary blogs and identifies a three‑part structure consisting of the introductory part (headline), the body of the text (content), and the final part (footer). The article focuses on interpreting the names (titles) of the blogs, as well as their nominative, descriptive and pragmatic functions. Moreover, it presents a detailed description of the conceptualization and visualization of the message.

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