Development and validation of a new measure of travel destination personality
Development and validation of a new measure of travel destination personality
Author(s): Sanja Kovačić, Tamara Jovanović, Bojana DinićSubject(s): Social Sciences, Psychology, Organizational Psychology, Marketing / Advertising
Published by: Društvo psihologa Srbije
Keywords: Brand Personality Scale;destination branding;destination marketing;Travel Destination Personality Scale
Summary/Abstract: The main aim of this study was to develop a new scale for measuring travel destination personality – the Destination Personality Scale (DPS). It was assumed that DPS will confirm the applicability of the five-factor structure of the original Brand Personality Scale (BPS) by Aaker (1997) when more appropriate adjectives for the description of travel destinationpersonality are generated. Results confirmed the five-factor structure of DPS, with dimensions Excitement, Sincerity, Competence, Ruggedness, and Sophistication. The final version of DPS consists of 24 items and subscales showed good construct (convergent and discriminant) and criterion validity, as well as reliability.
Journal: Psihologija
- Issue Year: 53/2020
- Issue No: 1
- Page Range: 65-85
- Page Count: 21
- Language: English
