СОЦІАЛЬНІ КОМУНІКАЦІЇ ТА ТЕНДЕНЦІЇ ЇХ РОЗВИТКУ В УКРАЇНСЬКОМУ ІНТЕРНЕТ-ПРОСТОРІ
SOCIAL COMMUNICATIONS AND THEIR DEVELOPMENT TRENDS IN THE UKRAINIAN INTERNET SPACE

Summary/Abstract: Purpose of the article. The research is related to the analysis of the main trends in the development of social communications in Ukraine and the identification of the fourth level of interactivity in social Internet communications. The methodology of the study is to apply the methods of analysis and synthesis. The methodological approach used allows to reveal and analyze the social communications and their development trends in the Ukrainian Internet space. The scientific novelty. The scientific novelty of the work is that for the first time the features of levels of interactivity in social communications of the Internet space are singled out. An analysis of existing trends in the development of social communications on the Internet is conducted.

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