ВИЯВИ ТРАНСФОРМАЦІЇ НАУКОВОГО КОНТЕНТУ
DISCLOSURES OF THE TRANSFORMATION OF SCIENTIFIC CONTENT

Summary/Abstract: The purpose of the article is to determine transformation’s factors of scientific content of National Geographic Magazine (NGM). The methodology consists of using general scientific methods and special methods: analysis, synthesis, logical and statistical methods, the method of visualization of research results. The application of analysis, synthesis, logical method has allowed substantiating the term quasi-presence of the audience, to define the specific features of NGM articles’ illustrativeness. Using the statistical method and method of visualization the dynamics of articles’ illustrativeness was calculated and presented. The scientific novelty of the work consists in introducing into the scientific circulation the philosophical and linguistic substantiation of the term quasi-presence of the audience, presentation of specific features of the illustrative material and the dynamics of its dissemination in the journal.

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