Habitus, tržište i proizvodnja tržišnoga sudionika: slučaj kutjevačkih proizvođača vina
Habitus, Market and Making the Market Actor: the Case of Kutjevo Wine-Makers

Summary/Abstract: Being impressed by the lack of deep studies about the process of making new post-socialist entrepreneurs in recent economic sociology and a part of economic literature, we wanted to show in this paper (by using the dynamic concept of market and Bourdieu's concepts of habitus and market as 'economic field') that the process of creating new market actors in the post-socialist context is a very complex one, demanding a larger time period. The case of Kutjevo wine-makers proves that the production and 'self-production' of new (mostly small and medium) entrepreneurs is intermingled with the multidimensional behaviour and attitudes of all the involved stakeholders: from the local and central state, the wine-makers themselves to experts and foreign competitors. The following issues are especially elaborated in the paper: market, market actors and their behaviour; pre-market habitus, entrepreneurial transformation and market behaviour; economic interest and the embeddedness policy within the local community; culture, habitus and the question of mutual cooperation. We believe that the market future of Kutjevo wine-makers is mostly dependent on their future economic growth, the quality of their wines and new forms of self-organization and mutual cooperation.

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