Kako tiskani mediji rekonstruiraju hrvatski put u Europsku Uniju: primjer Globusa
How Printed Media Re-Construct Croatia's Path to the EU: Example of Globus

Summary/Abstract: In this paper the authors present findings of the content and discourse analysis based on the case of Croatian weekly-magazine Globus, 2003-2005. The research was carried out with the aim to detect the modes of media re-construction of Croatia's accession to the European Union. Findings suggest the following conclusions. First, the overall analysis confirms that the topic of the full accession of Croatia to the European Union is indeed present in Croatian daily newspapers and magazine Globus. Second, with regard to the dominant discourses present in the articles published in Globus, three very distinguished discourses were identified: a) 'pro-European discourse' of the leading columnists and reviewers, b) 'bureaucratic discourse' of the EU-officials, and c) 'pro-European discourse' of Croatian officials, mostly members of the recent 674 Croatian government and ruling parties. Third, the collected data support the thesis that – according to the columnists and journalists of Globus – the main problem for national actors in accession negotiations with the EU officials was how to accept, to apply and then to defend the 'modern concept of the state ruled by the law' within the public sphere. This is at the same time the main 'media frame' Globus' journalists and editors used for presenting the process of negotiations with the EU officials to the Croatian public.

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