Отвъд колективните въображаеми: разкази без разказвачи
Beyond the collective imaginaries: stories without storytellers

Summary/Abstract: The understanding that the social imaginary is not the “opposite” of the real, but a peculiar reality, is among the most important social insights of the last century. For today century, the anxiety of the advance of the imaginaries remains. The article traces their evolution – from collective representations generated in structured communities and reference groups, through virtually formalized subjects, constituted in media, to various forms of narration in virtually collective non-entity. The focus of attention are precisely the “subjectless stories” (conspiracies, social tendencies, social desirability), the imaginary ones launched through them, and the participation of contemporary media in the legalization of arbitrary relationships.

• Details
• Contents