BRANDING AND TOURISM DEVELOPMENT PERSPECTIVES FOR SMALL ROMANIAN CITIES ALONG THE DANUBE
BRANDING AND TOURISM DEVELOPMENT PERSPECTIVES FOR SMALL ROMANIAN CITIES ALONG THE DANUBE

Summary/Abstract: Big cities, large metropolitan areas benefit for wide range of attraction which enables them to ensure through tourism a sustainable development. High tourism consumption is poses in front of them important challenges related to sustainable urban development especially how to deal with over touristification. On the other hand, for small cities, with less or minor tourist flows, sustainable urban development poses different types of challenges if the process is planned to be based on tourism. Lack of identity and image is acting as barrier difficult to over come. The European Union Strategy for the Danube Region (E.U.S.D.R.) is a macro-regional strategy. In the E.U.S.D.R. context, the Danube cities of Romania could benefit by frame to be developed by tourism as smart cities. The 20 towns situated along the Romanian Danube valley have a rich tourism potential but little known, and less used, exception the Danube Delta and, somewhat, the Danube Gorge. Looking of the importance of the Danube Strategy for cities sustainable development through tourism, this paper argues that unless the cities managers are not trying to adopt a successful realistic branding strategy they are few changes to make the strategy works. In the same time we argue that associating riparian Danube cities with the Danube valley for destination management is a powerful way to develop tourism.

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