PERCEPTION AND ACTION FOR ENTREPRENEURIAL KNOWLEDGE
PERCEPTION AND ACTION FOR ENTREPRENEURIAL KNOWLEDGE

Summary/Abstract: In Romania small and medium sized companies (SMEs) are facing serious challenges. Their capacity to create and add value on the national value chain or to insert into the global value chains depends essentially on their capacity to understand the markets and to change their business model. There is low density of SMEs in the country compared with EU and, on the other hand, based on ours research, there is a lack of capacity to go international. In the same time, one major concern is related to lack of entrepreneurial interest of the young generations of students based on research conducted by us at the university level based on questionnaires filled in by students. Statistics indicates also that students enrollment in universities is decreasing. There are also evidence indicating there is a lack of knowledge in the research institutes and universities how to assist entrepreneurs. Gathering all data we identified constraints and gaps of communication between researchers, universities and SMEs and to be solved in order to develop what we call university business services for SMEs. A way of this interaction is USH Pro Business Center, the business support hub of the largest private university in Romania (Spiru Haret University), which actuates in order to stimulate the entrepreneurial skills for students and for the academic personal and to develop of entrepreneurship beyond the national borders, taken into account as a critical factor of success.

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