ПІСЕННИЙ КОНКУРС ЄВРОБАЧЕННЯ ТА ВОКАЛЬНІ ТЕЛЕВІЗІЙНІ ТАЛАНТ- ШОУ ЯК ФАКТОР ЄВРОПЕЇЗАЦІЇ ТА ЄВРОІНТЕГРАЦІЇ УКРАЇНСЬКОЇ КУЛЬТУРИ
EUROVISION SONG COMPETITION AND VOCAL TELEVISION TALENT SHOWS AS A FACTOR OF EUROPEANIZATION AND EUROPEAN INTEGRATION OF UKRAINIAN CULTURE

Summary/Abstract: The purpose of the article is to consider the main tendencies and prospects of the development of the Eurovision Song Contest and the vocal talent show «X-Factor», «Voice of the Country» in the media space of Ukraine; to reveal their specifics and functioning, to identify positive and negative sides, to show their role in Europeanization and European integration of Ukrainian culture. The methodology of the research is to apply comparative, historical and logical, analytical methods. This methodological approach allows us to reveal and analyze the song contest, vocal talent shows broadcast on Ukrainian channels. Scientific novelty. To highlight the specifics and main tendencies of the Eurovision Song Contest, the TV talent show («X-Factor», «Voice of the Country»), to consider them as a factor of Europeanization and European integration of Ukrainian culture is tried in this article for the first time. However, the lack of development of the problem in science makes some provisions of discussion, the solution of which is important for modern cultural life.

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