Міжнародний пісенний конкурс Євробачення як важливий етап інтеграції української культури
International European song competition as an important stage of integration of Ukrainian culture

Summary/Abstract: The purpose of the article is to consider the main tendencies and prospects of development of the Eurovision Song Contest in the media space of Ukraine; to reveal the history and specifics of the competition, the history of the triumphs, rules of participation and opportunities of the project, specifics, and functioning, to show their role in the Europeanization and European integration of Ukrainian culture. The methodology of the study applies comparative, historical and logical, analytical methods. This methodological approach allows us to open and analyze the song contest broadcast on the Ukrainian channel. Scientific novelty. The author in this article tries to highlight the specifics and main trends of the Eurovision Song Contest for the first time, to consider it as a show, as a factor of Europeanization and European integration of Ukrainian culture. However, the lack of sophistication in the science of this matter makes some propositions controversial, the resolution of which is important for contemporary cultural life. Conclusions. The appearance of the Eurovision Song Contest indicates a high degree of integration of Ukraine into the world culture of the mass specimen. Having received high starting ratings, such projects are certainly widely represented in the Ukrainian television space. The Eurovision contest enables our artists to bring their creativity to Europe, to the world, thus integrating Ukrainian culture. This competition is an incentive for Ukrainian artists who, before entering the world market in the Eurovision Song Contest, provide Europeanization of their creativity, making a high-quality European product of the world level, without losing the coding of the Ukrainian nation and culture. The Eurovision Song Contest has a high degree of integration of Ukraine into the world culture of the mass specimen.

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