Różnorodność kulturowa w kreowaniu elastycznego systemu zarządzania marketingowo-logistycznego przedsiębiorstwem zagranicznym MSP
Diversity of Culture in Creation of Elastics System of Marketing-logistic Management of Foreign SMEs

Summary/Abstract: In multicultural enterprises the elastics systems of management are created, especially marketing-logistic systems in FDI. Elastic management systems accept all aspects of product, production process, supply process and distribution. Modern trends of development of logistic management identify the elastic innovativeness solutions in industrial practice. The examples of influence in using foreign knowledge and methods are presented in foreign enterprises. The aim of article is presentation of influence of diversity of culture on creation of elastic marketing-logistic management in foreign SMEs in confectionery branch.

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