Nový přístup k lingvoreáliím
A New Approach to “Lingvoreálie”

Summary/Abstract: The article discusses current theories of and opinions on“lingvoreálie” and proposes a new approach, based on a rejection of the dominant essentialist approaches which aim to define “lingvoreálie” with respect to their intrinsic characteristics, arguinginstead for a view that focuses on their role in particular communicative acts. Based on an analysisof three real-life uses of “lingvoreálie” in advertising, the article proposes to expand the theoretical concept of “lingvoreálie” to include any linguistic expression that is given the role of expressingcultural identity in a given context, i.e. in a particular communicative situation.

• Details
• Contents