RETHINKING PERSUASION IN RELIGIOUS SYMBOLIC COMMUNICATION: A MARKETING POINT OF VIEW
RETHINKING PERSUASION IN RELIGIOUS SYMBOLIC COMMUNICATION: A MARKETING POINT OF VIEW

Summary/Abstract: The marketing dynamics of the study and praxis of persuasion presentdifferent interweavings with the time frame chosen. Even so, we consider that theonly one offering a stable reference background is religious communication,because even if interpretations may differ, the basic principles of associationtowards individual apprehension and comprehension remain the same. It is theauthor intention to try to map out possible connections between persuasion, as asymbolic process, and religious symbolic communication, by assuming that, in aBiblical sense, communication is intrinsic to the act of being of all humanity.

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