The Impact of Corporate Social Responsibility on the Performance of Organizations
The Impact of Corporate Social Responsibility on the Performance of Organizations

Author(s): Nicoleta Cristache, Irina Olimpia Susanu, Adrian Ciprian Ghinea, Ana Maria Stan, Marius George Munteanu
Subject(s): Economy
Published by: Editura Lumen, Asociatia Lumen
Keywords: Corporate Social Responsibility (CSR); MCDA-C model; performance of organization
Summary/Abstract: The present study addresses some relevant aspects concerning the impact of CSR upon the performance of organizations. The MCDA-C model was used due to its capacity to encapsulate the perceptions of the company’s managers on the situation under scrutiny and also due to the possibility to provide conditions for assessing the specific elements of CSR management as well as suggestions for improving performance. Moreover, a set of performance indicators can be identified thanks to this model, which characterize the company’s sustainability and asses its commitment both at the individual and global level. The model also enables establishing the company’s strategy that should take into account the economic, social and environmental criteria, showing that stakeholders will advocate the company’s CSR profile under to circumstances of optimum communication.

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