Преходът от традиционен към дигитален маркетинг - възможност за усъвършенстване на маркетинговата дейност на компаниите
The transition from traditional to digital marketing - an opportunity to improve the marketing activity of companies

Summary/Abstract: Changes and dynamic changes in the business environment, in consumer behavior, in the behavior of competitors are the driving forces that modify and shape the contemporary look of marketing activity. Digitization is our future and it will be crucial for successful marketing strategies. Regardless of which side of the barrier we are going to be – whether marketing managers or ordinary users, we must and must comply with new technologies that will become increasingly sophisticated and increasingly interesting. They will in turn specify the creation and implementation of new and modern marketing strategies that will provide growth and development for companies.

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