Концепцията за устойчив маркетинг през призмата на българската действителност
The concept of sustainable marketing in the presence of Bulgarian activity

Author(s): Nadezhda Dimova
Subject(s): Social Sciences, Economy, Education, National Economy, Business Economy / Management, Higher Education , Marketing / Advertising, Human Resources in Economy, Business Ethics
Published by: Нов български университет
Keywords: Concept; green marketing; sustainable marketing; consumers; Bulgarian companies
Summary/Abstract: The dynamic business environment changes and imposes the emergence of different forms of marketing, transforms demand and supply, modifi es consumer behavior itself. Managers at different corporate levels face a number of challenges to address these changes and respond to the ever-increasing pressures of technology, and in particular, digitization in all areas of life. The development of sustainable marketing is a kind of response to any changes that include even those on the planet as a whole. Wonderful and worthy of respect is the example given by Bulgarian companies or those that enter the Bulgarian market.

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