Efektywność zarządzania projektem marketingowo-logistycznym w przedsiębiorstwie MSP
Effectiveness of Management of Marketing & Logistics Project in SMEs

Summary/Abstract: The management of project is one from the modern method using in enterprises. From the way of prepare and tracking of realization depends the effect of project. Using the integrated knowledge of marketing and logistic in management of project contribute to reach the higher effectiveness of project. In the literature of subject there are presented the research of project and there is lack of connection the marketing and logistic management into project in SMEs. The aim of article is presenting the elements of effectiveness of project of marketing and logistic in SMEs. There are presented own research of effectiveness of project in SMEs in steel construction branch and advantages from management of project of building wind mills.

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