Vom Fachlexem zum Unwort. Perspektive der Betrachtung. Perspektive der Erkenntnis
From the Technical Term to the Non-Word. Perspective of Viewing. Epistemological Perspective

Summary/Abstract: The article discusses problems of profiling and the epistemological perspective in German economic discourses. Newer documents from the external business press („Manager-Magazin”) are cited. Discourses often employ linguistic operations in which the same facts acquire a different valuation and meaning. Through reinterpretations and framing profiling can be realized. The same entities then appear in different forms in different media. This allows the authors of discourses to construct reality.

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