La comunicacion publicitaria - formas de manipulacion
Marketing Communications - Forms of Manipulation
Author(s): Timea TocalachisSubject(s): Language and Literature Studies, Sociolinguistics
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: seduction; publicity; slogan; illocutionary;
Summary/Abstract: This article will be looking at certain resources employed in advertising discourse in order to prompt customers/consumers to purchase the products promoted. We will also illustrate several illocutionary acts contained in advertising slogans.
Journal: Lingua. Language and Culture
- Issue Year: XVIII/2019
- Issue No: 2
- Page Range: 91-96
- Page Count: 6
- Language: Spanish
