Modele relacji pomiędzy społeczną odpowiedzialnością przedsiębiorstw a public relations
Models of relation between Corporate Social Responsibility and Public Relations
Author(s): Katarzyna Kulig-MoskwaSubject(s): Social Sciences
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: SOCIAL RESPONSIBILITY; CSR; CORPORATE RESPONSIBILITY
Summary/Abstract: The article presents four different models of relation between CSR and PR. The article does not indicate one right model but it shows a relation between CSR and PR working on the assumption that there is an unambiguous way of CSR defining but many possibilities of defining and understanding of PR.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 156
- Page Range: 86-95
- Page Count: 10
- Language: Polish