Znaki sprawiedliwego handlu jako istotny element opakowania w komunikacji z konsumentem
Fair trade marks as an important element of package in the communication with customers

Summary/Abstract: The article presents the main and most populat fair trade marks. They can be used as a tool of communication between a company and customers. The article shows the role of package and label in the process of communication. It also depicts that a package could be also important not only because of transport and safety features, but also as a promotion area.

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