Fotokody – chwilowa moda czy narzędzie łączące z cyberprzestrzenią
QR codes – is it a trend or a way to link with cyberspace

Summary/Abstract: The objective of the paper is presenting opinion about QR codes in the light of the literature and the results of own research. Two-dimensional matrix barcodes, also known as QR codes, are more and more often used in marketing communication. They allow directing the message recipient to the virtual space. Their assumption is making the communication easier and giving it new dimension. However, observing the market, the number of QR codes on Polish market is not substantially increasing. It may suggest that it is a temporary solution and together with the dissemination of smartphones and technology it will either develop or will be replaced with other solutions

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