Wykorzystanie wyników badań jakościowych do identyfikacji populacji w badaniach ilościowych
Using the results of qualitative research to the identification of the population in quantitative research

Summary/Abstract: The article presents directions of the development of qualitative research and their uses at the correct construction of research about the quantitative character. It shows the problems of correct qualifying of the population in marketing research. The main goal is to present the results of qualitative research as a base of population description. It presents the results of focus group interviews in the context of the settlement of the population of the quantitative research led by the authors.

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