Corporate foundations – a form of Corporate Social Responsibility Cover Image

Fundacje korporacyjne – forma społecznej odpowiedzialności biznesu
Corporate foundations – a form of Corporate Social Responsibility

Author(s): Mateusz Rak
Subject(s): Social Sciences
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: CORPORATE SOCIAL RESPONSIBILITY; STAKEHOLDERS; CSR DILEMMAS

Summary/Abstract: Corporate Social Responsibility (CSR) means including in the company’s strategy social objectives alongside the business ones. In practice, it is possible to identify two ways of achieving it. Companies include social measures into the business strategy or establish corporate foundations, which under their brand fulfill social goals while creating a prosocial image of the founder. Establishing a corporate foundation is connected with additional benefits for the founder and less risk for own business.

  • Issue Year: 2011
  • Issue No: 156
  • Page Range: 184-191
  • Page Count: 8
  • Language: Polish
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