Dywersyfikacja zachowań klientów sklepów on-line w zależności od wieku klienta
The Differentiation of Buyers Behavior by Age on E-Commerce Market
Author(s): Bartłomiej StopczyńskiSubject(s): Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Społeczna Akademia Nauk
Keywords: innovation marketing; e-commerce; diversity
Summary/Abstract: Diversity has become important model of management. The article describes the opportunities related to the implementation of a diversity management in the case of online retailers. By differencing their activity they meet buyers needs. It is necessary for them to gain competitive advantage.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 17/2016
- Issue No: 2.3
- Page Range: 203-216
- Page Count: 14
- Language: Polish
