Образ сучасної особистості в українській естрадно-пісенній творчості
The image of modern personality in the Ukrainian pop song art

Summary/Abstract: Purpose of Research. The purposes of the article are to define the cognitive and stylistic factors of the genre development of the modern Ukrainian pop song and highlight its dominant artistic and semantic features. Methodology. The methodology of the research is formed by combining cognitive art and genre and stylistic musicology approaches, based on Psychology of Culture as the actual humanitarian discipline. Scientific Novelty. The scientific novelty of the work is an attempt to define the uniqueness of the creative position of the performer of variety songs as a stylistic one, which explicates a holistic cognitive relation. It is the compiler of figurative generalizations and requires the classification nominative definitions. Conclusions. The highlighting of trends of the contemporary Ukrainian pop song development allows us to tell about its importance in the process of aesthetic features of everyday life, its ability to identify positive communicative functions of customary emotions, experiences, representations and to give new cognitive qualities and mental unity.

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