Attitudinal Research in the Product-Customer-Society-Environment System in the Dairy Product Market: Quantification Attempt
Attitudinal Research in the Product-Customer-Society-Environment System in the Dairy Product Market: Quantification Attempt

Summary/Abstract: Conducted a market research of dairy products consumption in Ukraine. The analysis of collected primary data shows the influence to the milk purchase and products from it factor “distrust producers of dairy products”. “The consumer has no confidence to the producers to ensure the product quality control at all levels of production and preservation of its beneficial properties. According to a study identified that consumers positively perceive the products of “Molokiya” ™ who has the care about quality at all stages of the supply chain, introducing new technologies (freshmilk technology), making certification of products (ISO and HACCP, ISO) and controlling logistics and conditions sale. Discovered that the implementation by enterprise the values marketing concept meets consumer expectations and creates preconditions for the brand to increase market share.

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