Możliwości wykorzystania internetowych platform zakupowych przez sektor MŚP
Possibilities of Using the Online Purchasing Platforms by SME Sector
Author(s): Roman Patora, Marta BrzozowskaSubject(s): Financial Markets, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: B2B platforms; online commodities markets; SME sector
Summary/Abstract: The aim of the article is to show possibilities of using online commodities markets by SME sector. Authors show different ways of using online B2B platforms, especially in supplies management and sales. There was conducted survey among 20 companies from SME sector. During survey companies were asked about their experience with B2B platforms, evaluation of the transactions and future prognosis. In the article are recommendations for choosing B2B platforms.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 9.2
- Page Range: 165-176
- Page Count: 12
- Language: Polish