Pozacenowe czynniki konkurencyjności sieci handlowych na podstawie oceny ich pracowników
Non-Price factors of the Competitiveness of Trade Networks on the Basis of Evaluation of their Employees

Summary/Abstract: Attributes shaping the value of a trade network, such as: price level, location, quality of goods and services offered, and customer service level are factors that have an impacton building its competitive advantage. The available thematic publications most often include attempts to assess these factors from the customers’ point of view, which is inline with the business model based on value for the client. The purpose of this articleis to present the assessment of selected factors of competitiveness of trade enterprisesin the conditions of hyper-competition occurring in this industry, with the ignore the price as a factor of competitiveness. The intentional material for this study was collectedon the basis of research conducted among employees of retail chains employed in the positions of specialists and directors, as well as among the managers. The supplementis the analysis of the thematic literature in the first part of the article referring to the factors of competitiveness in the trade sector.

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