ОСОБЕНОСТИ ПРИ ИЗПОЛЗВАНЕТО НА CRM СИСТЕМИ ЗА УПРАВЛЕНИЕ НА ВЗАИМООТНОШЕНИЯТА С КЛИЕНТИ В СЕКТОРА НА СЧЕТОВОДНИТЕ БИЗНЕС УСЛУГИ
FEATURES OF THE USING OF CRM SYSTEMS FOR MANAGING OF RELATIONS WITH CUSTOMERS IN THE BUSINESS ACCOUNTING SERVICES SECTOR

Summary/Abstract: The customer relationship management strategy is a work plan for achieving the goals of: creating, maintaining and developing mutually beneficial relationships with clients and is implemented through specific procedures and tools (tactics). Predictive client models are based on client profiles that are not static in nature, but represent a projection into the future of already manifest customer behavior. The basic requirement for effective implementation of the CRM strategy is the creation and maintenance of customer databases. The important question is exactly what information is contained in the bases and what it can be useful for. The article focuses on the selection of appropriate customer analysis criteria to form valid conclusions about the dynamics in their behavior.

• Details
• Contents