АНАЛИЗ НА ПРАКТИКИТЕ ПРИ УПРАВЛЕНИЕ НА ВЗАИМООТНОШЕНИЯТА С КЛИЕНТИ В СЕКТОРА НА СЧЕТОВОДНИТЕ БИЗНЕС УСЛУГИ В БЪЛГАРИЯ
ANALYSIS OF CUSTOMER RELATIONS MANAGEMENT PRACTICES IN THE ACCOUNTING BUSINESS SERVICES SECTOR IN BULGARIA

Summary/Abstract: The purpose of this study is to obtain information about the profile of entities in the accounting business services sector and to give the most general vision of the practices used in customer relationship management in the accounting business services sector in Bulgaria. A questionnaire survey was conducted with an emphasis on the identification of practices of organizations in their work with clients. In parallel, the idea has been developed to establish practices and perceptions of employees in accounting firms that have a direct or indirect link to the development of customer relationships, including relationships within the organization; "organization -client" relationship; perception of organizational image; establishing the presence or absence of customer relationship management software. The purpose of this study is to obtain information about the profile of entities in the accounting business services sector and to give the most general vision of the practices used in customer relationship management in the accounting business services sector in Bulgaria. A questionnaire survey was conducted with an emphasis on the identification of practices of organizations in their work with clients. In parallel, the idea has been developed to establish practices and perceptions of employees in accounting firms that have a direct or indirect link to the development of customer relationships, including relationships within the organization; "organization -client" relationship; perception of organizational image; establishing the presence or absence of customer relationship management software.

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