Does Commercialisation of R&D Influence Business Model Maturity? Cover Image

Czy komercjalizacja wyników badań naukowych wpływa na dojrzałość modelu biznesowego?
Does Commercialisation of R&D Influence Business Model Maturity?

Author(s): Anna Białek-Jaworska, Renata Gabryelczyk, Agnieszka Pugacewicz
Subject(s): Supranational / Global Economy, Business Economy / Management, Business Ethics
Published by: Społeczna Akademia Nauk
Keywords: business model; maturity; R&D; commercialisation; innovation

Summary/Abstract: The purpose of this paper is to test the effect of R&D commercialisation on the business model maturity based on the entrepreneur’s perception of development of individual elements of the business model that influence the process of generating customer value and benefitting from this value. The concept development of a Business Model Maturity Indicator was based on the business model canvas [Österwalder and Pigneur 2010] and tested through DELab UW (Digital Economy Lab at the University of Warsaw) on a sample of 46 respondents, which includes 23 firms using R&D processes. To grow and build competitive advantage, companies need broad-based innovation, not only in respect of products and technologies, but also in terms of their strategies and business models [Christensen 2010, McGrath 2012, Orłowski 2013, Casadesus-Masanell, Zhu 2013]. A business model embodies the organisational and financial „architecture” of a business and mediates between technological innovation and the creation of economic value [Chesbrough and Rosenbloom 2002]. For companies using the outcomes of R&D processes in their business, commercialisation is the basis for developing a business model. For purpose of analysis of the effect of R&D commercialisation on the development of business model elements, we use the ANOVA test and OLS estimation method.

  • Issue Year: 16/2015
  • Issue No: 11.2
  • Page Range: 91-108
  • Page Count: 18
  • Language: Polish