Media społecznościowe a innowacje produktowe
The Social Media and Product Innovation
Author(s): Bartłomiej StopczyńskiSubject(s): Economy, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Społeczna Akademia Nauk
Keywords: social media; Internet of Everything; product innovation; crowdsourcing; open innovation; smart connected product
Summary/Abstract: Today social media play very important role as a communication form and information resource. Interesting question seems to be how social media can be used for implementing of product innovation. The article pointed the possibilities for using social media in product innovation strategy.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 12.3
- Page Range: 243-255
- Page Count: 13
- Language: Polish