Современные теоретические воззрения на понятия политика, стратегия и тактика в туризме
Modern theoretical views on the concepts policy, strategy and tactics in tourism
Author(s): Irina Crotenco, Iurii Crotenco, Elena ZhigharevaSubject(s): Economy, Tourism
Published by: Universitatea Liberă Internațională din Moldova
Keywords: strategic management; policy; strategy; tactics; tourism;
Summary/Abstract: Are explored the essence and content of the terms “policy”, “strategy” and“tactics” in strategic management. Are revealed theoretical approaches to the concepts of policy,strategy and tactics in tourism. Are formulated conclusions on the problem of the formation of theconceptual apparatus of strategic management in tourism.
Journal: EcoSoEn
- Issue Year: 1/2018
- Issue No: 3
- Page Range: 22-30
- Page Count: 0
- Language: Russian