E-commerce jako narzędzie budowania relacji w łańcuchu dostaw
E-commerce as a Tool for Building B2B Relationships in Supply Chain
Author(s): Barbara Ocicka, Grażyna WieteskaSubject(s): Media studies, Business Economy / Management, Economic development, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: B2B market; e-commerce; supply chain management; ERP; CRM; mobile technology
Summary/Abstract: The aim of the article is to present the role of e-commerce platform as a tool in building business-to-business relationships. The authors used the qualitative research method, namely an in-depth interview, focused on the innovative information solutions such as Enterprise Resource Planning System – PSPG and e-commerce platform – hypermarketbhp.pl. Described solutions integrate suppliers and buyers of personal protective equipment in the B2B market. The original case study highlights one of the contemporary trends in e-markets development, which is the rising significance of integration between e-commerce platforms and enterprise information systems – like ERP, SRM, CRM, in supply chain management. The authors concluded that e-commerce platforms might have positive influence on building B2B relationships. The key success factors are: open access and information exchange as well as transparency required in business processes management.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 17/2016
- Issue No: 12.1
- Page Range: 279-294
- Page Count: 16
- Language: Polish