Wybrane aspekty szacowania wartości marki w małych i średnich przedsiębiorstwach
Selected Aspects of Brand Value Estimation in Small and Medium-Sized Enterprises
Author(s): Agnieszka Maciąg , Hanna Górska-WarsewiczSubject(s): Business Economy / Management, Methodology and research technology, Evaluation research, Human Resources in Economy
Published by: Społeczna Akademia Nauk
Keywords: business valuation; Brand; immaterial resources of the company; the value of enterprises; small and medium companies
Summary/Abstract: The aim of the publication is to present the issue of the valuation of the brand as one of the components of intangible assets and legal context of estimating the value of small and medium-sized enterprises. The methodology of the study was the analysis of available and most commonly used methods of brand valuation. The text specifies and characterizes the basic methods of valuation of brands that can be used in the process of estimating the intangible resources of small and medium-sized enterprises.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 17/2016
- Issue No: 7.2
- Page Range: 131-145
- Page Count: 16
- Language: Polish
