Прагматические аспекты российского медийного словотворчества
Pragmatic aspects of Russian media word coinage
Author(s): Larisa RatsiburskayaSubject(s): Language studies, Language and Literature Studies, Philology
Published by: Uniwersytet Adama Mickiewicza
Keywords: pragmalinguistics; word coinage; neologisms; mass media; evaluation; expressiveness; precedence; polycode
Summary/Abstract: The article focuses on the specificity of pragmatic aspects of innovations survey in mass media. Special attention is paid to the functional peculiarities of such phenomena as evaluativeness and expressiveness, word-building play based on precedence and poly- code innovations. The issues of communicative methods of recipient impact in the sphere of media word creation are also analyzed.
Journal: Studia Rossica Posnaniensia
- Issue Year: 44/2019
- Issue No: 2
- Page Range: 283-290
- Page Count: 8
- Language: Russian
