DRUŠTVENE MREŽE I ZAPOŠLJAVANJE: PRAKSA I STAVOVI POSLODAVACA U BOSNI I HERCEGOVINI
SOCIAL NETWORKS AND RECRUITING: EMPLOYERS' PRACTICES AND OPINIONS IN BOSNIA AND HERZEGOVINA

Summary/Abstract: The use of the Internet and social networks is an indispensable segment in business of modern organizations. Beside for promoting their activitities, employers increasingly use social networks for recruiting and selecting new employees. The main aim of the paper is to explore employers’ practices and opinions in Bosnia and Herzegovina regarding the use and perception of social networks’ values as one of the tools in recruitment process. An empirical research was carried on over May and June 2019. The authors drew up questionnaire and distributed them online. 300 companies were invited to take part, 62 of them responded. Absolute and relative frequencies, measures of the descriptive statistics, were used for the presentation of the results. Significance of differences was tested by the independent sample t test, ANOVA, Mann-Whitney U test and Kruskal-Wallis H test. The study results show that even though 82% of employers state they exploit social networks in their doing business, just half of them recognize social networks as a valuable tool in the process of recruiting and selecting employees. The use of the services of the employment agencies, recruiting by recommendations, and having a base of potential candidates, are the reasons for some employers not to use social networks enough, while for some employers they are inadequate tools in the context of human resources management. The size of the sample and familiarity with social networks in general should be primarily cited as the research limitations. The used sample does not provide for reaching general conclusions for Bosnia and Herzegovina, but the research creates the basis for understanding the status and trends regarding the use of social networks in the context of recruiting.

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