АКТУАЛНА ИЛИ МЕДИЙНА РЕАЛНОСТ
ACTUAL REALITY OR MASS MEDIA PORTRAYED REALITY

Summary/Abstract: Mass media influences human perceptions of the world. Large body of research demonstrated the ability of television to cultivate or construct viewers' social reality. This article investigates the perceptions about the actual and the media portrayed reality. For that purpose a sample of 461 persons was tested and no significant differences were found between the perceptions of these two types of realities. The results showed that the participants in the research depicted reality in various manners, using neutral as well as positive characteristics but mostly negative loaded descriptions.

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