ПРИПИСВАНЕ НА ОТГОВОРНОСТ ЗА КОРУПЦИОННИ ДЕЙСТВИЯ В БЪЛГАРСКИЯ ПЕЧАТ
ATTRIBUTION OF RESPONSIBILITY FOR CORRUPTION ACTIONS IN BULGARIAN NEWSPAPERS

Summary/Abstract: The article presents the attribution of responsibility problem in the context of scandals for corruption as the way for influence on public and political attitudes. Brickman and Iyengar's two-dimensional model and McGraw's institutional model are applied. The first present the problem of attribution by relation between the person and society. It outlines 4 models — Individual Guardianship, Compensatory and Societal. The second describes 3 aspects of responsibility attribution — respondent superior, collective responsibility and personal responsibility. The content analysis is conducted on publications devoted to corruption scandals in four popular newspapers — Demokratsiya, Duma, Trud and Kapital for 1996 and 2000 years. The results outline specific tendencies toward responsibility attribution at the newspapers policy. These tendencies are related directly to the influence on public opinion.

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